Fanatics was created in 1997 to sell apparel to run tours to international rugby, cricket & soccer events & is now recognisedas a market leader & takes in excess of 30,000 passengers to sport & festivals annually. The brand is particularly strong in the 18-35 demographic as it identifies as a brand ‘run by fans, for fans’.

Fanatics have been one of the most entertaining clients we’ve ever had, offering such a diverse brief for quirky, fun deliverables from Socceroos shirts that were as large as stadiums to tiny eSignatures. Their online presence is just cheeky enough to allow for the kind of engaging copy that pokes fun at everyone, including themselves. 

Please click here to see specific Fanatics’s Campaigns